Goldco 6 Million Settlement Over Unwanted Texts to Do Not Call Registry Consumers

Goldco, a precious-metals investment company that markets gold and silver IRAs, is facing a proposed $6 million class action settlement over allegations that it sent repeated promotional text messages to people who had taken two key steps to avoid such outreach: registering their phone numbers on the National Do-Not-Call Registry and then opting out directly. The Do-Not-Call list is designed to curb unsolicited telemarketing, and opt-out requests are supposed to function as an immediate “stop” signal; when consumers say they received more than one text after opting out, it raises concerns about whether the sender maintained compliant contact lists and honored suppression requests across its texting campaigns. The lawsuit was filed under the Telephone Consumer Protection Act (TCPA) and related telemarketing rules, which restrict unsolicited calls and texts and require businesses to respect do-not-contact and opt-out directives, with statutory damages that can add up quickly in large-scale messaging campaigns. Its significance lies less in the individual payout—which varies—and more in the compliance message to advertisers and lead-generators that texting is treated like calling under the law, and that systems must reliably record and enforce opt-outs. Cases like this mirror a broader wave of TCPA class actions targeting companies across industries—from finance to retail to home services—where automated platforms, third-party marketing vendors, or flawed consent records can lead to widespread unwanted texts, and regulators such as the FCC continue to scrutinize telemarketing practices while courts evaluate what counts as valid consent and adequate opt-out handling.